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Coral reefs in Okinawa, which are among the most beautiful in the world, are on the verge of extinction due to global warming. Ever since the launch of the “SAVE the BLUE” project in the summer of 2009, which aims to achieve a blue, beautiful, sustainable Earth for the future, we have been continually promoting activities in Japan and APAC countries.

Coral Reef Alliance

A portion of sales from SAVE the BLUE products will be donated to the Coral Reef Alliance, an organization dedicated to restoring and protecting coral reefs. The donation will support CORAL’s conservation programs in their focal regions of Fiji, Indonesia, and the Hawaiian Islands, where they protect reefs through interventions that align the respective social, cultural and economic needs of each community and by empowering local leaders. Regional conservation programs vary to address specific local threats to coral reefs including water and land-based pollution, overfishing and unsustainable development. Reducing these threats improves coral health and resilience and promotes the corals’ ability to adapt to changing conditions.

The Future Looks Colorful

Today, only a handful of pockets of coral reefs can be found in the Asian waters. And they are fighting to survive. But thanks to the research and conservation efforts by volunteers, government bodies and organizations like KOSÉ, their future looks promosing and colourful.

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